Tuesday, March 10, 2015

How Live Chat Increases Conversions on Websites



As we are about to launch our 24/7 live chat support, we want to talk a little more about it in today’s blog. As we know it is all too easy for visitors to go to websites, and not actually stay to look around, in fact 98% of website visitors actually leave without converting!

That’s where live chat comes in, with live chat, as soon as a visitor arrives on the site, a dialogue box will pop up to allow the visitor to ask questions in real time. This is a much better service than sending emails, waiting in line to talk to an advisor over the phone or just simply being a bit lost without anyone to help!

So how does live chat work?

Physical businesses have a conversion rate of around 20%, whereas online businesses have a conversion rate of just 2%. Why is that? It’s simple really, online customers are disconnected from someone who is there to answer their questions and just be present. You see although the digital world seems to be taking over these days, people still like to buy from people, and customers like nothing more than the personal touch!

So by adding this little personal touch, you could see your sales grow beyond all expectations!
Here are some other reasons that live chat is so useful for online sales:

  • Live Chat is convenient for customers - As live chat is generally available 24 hours a day, 7 days a week, a customer can speak to someone at any time about a product. Waiting times are usually far less than call centers and customers are much more satisfied to speak to a real person rather than a recorded message machine!
  • Live chat can save your business money – Having a dedicated team for live chat can cut down employee task time, and phone expenses, after all you are already paying for the internet connection so why not make the most out of it!
  • Live chat gives you the edge over your competitors – Many businesses are still not offering live chat, viewing it as something that is not necessary and costly. That’s good news for you as it means you will automatically get preference over your competitors when it comes to customers looking to buy similar products.
  • Live chat provides instant access to customer feedback – When a customer is speaking to a person they are more likely to tell them about their experiences and things that they like and dislike. This can give you an insight into the type of person your product attracts, allow you to make any changes necessary based on feedback, and can even provide you with good content for social media and blog posts!


So there you have it, live chat is definitely something that all online businesses should consider for a long and prosperous future!


Here at Dollars Want Me, we believe live chat is essential to our business as we feel that providing a personal service is extremely important to customer relationships and will help all of our members to make as much money as possible!

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Repeat after me: "I´m Financially Free! Dollars Want Me"  
            
Matthew E. Alleyne
Founder - DollarsWant.Me

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